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Here are a few of the more common internet marketing definitions:

Analytics
Software which lets you to track your page views, user paths, and conversion statistics built upon understanding your files or through including a JavaScript tracking code on your site.

Conversion
Many types of online advertising are easy to track. A conversion is attained when a desired goal is accomplished. Most offline ads have typically been much more difficut to track than online ads. Some marketers use exclusive phone numbers or promotion codes to tie offline action to online marketing.

Keyword
A word or phrase which suggests a certain outlook or demand that targeted prospects are likely to search for. Long tail and brand related keywords are usually worth more than shorter and unclear keywords because they normally occur later in the buying cycle and are connected with a greater level of suggested intent.

Keyword Density
An old gauge of search engine relevancy founded on how prominent keywords showed within the content of a page. Keyword density is no longer a legitimate measure of relevancy over a wide-open search index though.

Link Building
The method of building high quality link data that search engines will assess to trust your site is authoritative, relevant, and trustworthy.

Local Search Marketing
Local Search Marketing consists of coordinating a campaign that’s focused on increasing the ranking of a business in local search results. For example, in Google places, or local city guides such as Yelp or Citysearch. These efforts include SEO, SEM, and SMM.

Organic Search Results
Most major search engines have results that contain paid ads and unpaid listings. The unpaid / algorithmic listings are termed the organic search results. Organic search results are ordered by relevancy, which is mainly determined based on link data, page content, historical domain and trust related data.

PageRank
A logarithmic gauge built on link equity which estimates the importance of web documents.

PPC
Pay-Per-Click is a pricing model which the majority of search ads are sold through. PPC ads only cost advertisers if a prospect clicks on an ad.

SEM
Search engine marketing is a form of online marketing that seeks to promote websites by growing their visibility in search engine result pages (SERPs) through the use of search engine optimization, pay-per-click, contextual advertising, and social media.

SEO
Search engine optimization is the method of publishing information and marketing it in a way that helps search engines understand your information is relevant to relevant search queries.SEO consists mainly of keyword research, SEO copywriting, link- building, brand building, reputation management, and viral marketing.

Search Marketing
Marketing a website in search engines. Typically through SEO, and purchasing pay-per-click ads.

Social Media
Social Media Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites.

Viral Marketing
Self spreading marketing methods. Common methods of broadcast are email, blogging, and word of mouth marketing networks.